Reproduced from Numia's official press release - see below for an unofficial convenience translation into English:
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Milan, March 18, 2025 – Numia, Visa and ecolytiq announce the launch of the Carbon Footprint service. The solution is designed to give consumers visibility of the environmental impact of their financial transactions and help them adopt more sustainable habits and behaviors.
The feature, available to CartaBCC Green debit cardholders, issued by Numia on the Visa circuit and placed by the banks of the BCC Iccrea Group, allows you to view the estimated carbon footprint of transactions made via card. This information can be consulted directly from the MyCartaBCC app, which also shows a series of suggestions and practical advice to reduce your daily impact. Thanks to this solution, customers with CartaBCC Green can monitor the trend of their emissions and make more informed choices to protect the environment. CartaBCC Green is made of biodegradable and compostable material and is also available to minors, starting from the age of 14.
“Sustainability together with innovation has always been at the heart of our mission - comments Fabio Pugini, CEO and General Manager of Numia. Thanks to the collaboration with Visa and ecolytiq, we want to contribute to the construction of a more aware and responsible payment ecosystem". "We firmly believe - concludes Pugini - that technology can be a driver of positive change, and this project is a concrete example of this.”
“We are delighted with this partnership, which is not only an example of a shared vision but a concrete demonstration of how technological innovation can produce positive changes in everyday life and improve people's quality of life,” commented Stefano M. Stoppani, Country Manager Visa Italy. “Every transaction can be a step towards a healthier planet and we are proud to give our contribution through the Visa network.”
David Lais, Co-Founder of ecolytiq said: “Small changes can make a big impact, especially when it comes to sustainability. We are thrilled to have Numia as our flagship partner in the Italian market, empowering their customers with the knowledge to take the first steps towards climate action. The solution we've designed is grounded in behavioral science, and further reinforces Numia's position as an innovator in digital payments. We look forward to driving measurable and meaningful positive impact, together."
The initiative is supported by Visa and the advanced technologies developed and ecolytiq, which has implemented two modules:
• ecoAware, which provides the cardholder with the possibility of having a clear vision of the estimate of their environmental impact, contextualizing it and returning the calculation of the related emissions in the app
• ecoEngage, which creates a library with content and insights dedicated to climate awareness, providing the cardholder with the possibility of accessing information and suggestions on environmental issues
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Numia is an entirely Italian company, born from the partnership between Gruppo BCC Iccrea, FSI and Banco BPM, which is established on the market as the second operator in the e-money sector. With approximately 8 million cards and over 400 thousand POS, Numia is a company capable of offering innovative payment systems dedicated to banks with a strong territorial vocation, guaranteeing full management of the entire operational chain. Acceptance of payments via latest-generation POS devices and a complete range of products are some of the solutions immediately available. The strong drive for innovation and the network of Fintech companies with which it collaborates, allows it to guarantee an offer that can be adapted to the entire audience of Credit Institutions.
Visa (NYSE: V) is a global leader in digital payments and facilitates transactions between consumers, merchants, financial institutions and governments in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, which allows individuals, companies and economies to thrive. We believe that economies capable of including everyone everywhere can make everyone grow everywhere and we believe accessibility is fundamental in the movement of money of the future. For more information, visit https://www.visaitalia.com/
ecolytiq enables banks and financial services providers to drive customer engagement through sustainability – creating positive impact for both the environment and business growth. The ecolytiq product suite enriches a traditional banking experience with information to understand an individual’s environmental impact, as well as personalised climate insights and actions to help measurably reduce one’s carbon footprint.
For media inquiries, please contact media@ecolytiq.com
