Rabobank, headquartered in Utrecht, Netherlands, has deep roots in being of one the world’s biggest agricultural financers. It has since established itself as one of the world’s top 30 largest financial institutions.
Having empowered the agricultural industry since its inception, Rabobank has always made ESG goals a central priority – even before it became mainstream.
When Rabobank launched Carbon Bank, they needed a world-class partner to help them carry out their ambitious vision of becoming a leading bank in sustainability.
“Together our eight million private customers can make a difference and combat climate change by changing their spending patterns towards a smaller carbon footprint. For example by buying different, less carbon intensive food they also stimulate supermarkets to offer more sustainable products.”
Barbarab Baarsma
Recognizing that the choices consumers make have a significant impact on the environment, Rabobank saw a unique opportunity to increase climate awareness among its users.
“On average a person makes about 35.000 choices every day. However we don’t always know how green our choices are,” says Fadoua Ajjaji, Product Manager Carbon Bank Retail at the Rabo Carbon Bank.
“You might know where the bananas come from that you buy in the supermarket, or when you book a train journey you can roughly calculate how much CO2 emissions that creates. However, with many of our purchases we don’t have a clue what the climate impact might be, even though the money we spend and how we spend it plays a large role in solving climate change. This is a missed opportunity as gaining insights is the first step in making more sustainable choices.”
Rabo Carbon Bank developed “Carbon Insights,” utilizing ecolytiq’s climate engagement solution to bring the first transaction-based carbon footprinting to the Netherlands.
The solution was developed with these principles in mind to drive climate action:
ecolytiq’s CO2e calculation methodology is open-sourced and transparent – an industry differentiator. This means that everyone from scientists to consumers can review and provide feedback on the calculation methods for future improvement.
In addition to CO2e calculations for their purchases, customers also receive personalized tips on how to make more sustainable decisions.
ecolytiq provides Rabobank with CO2e calculations localized to Dutch consumers to ensure the highest-quality insights.
