The first personal banking platform in the MENA region to offer carbon emissions insights

Logo lockup ecolytiq x Mashreq
Mashreq
Client
Nov 2023
Launched
UAE
Country
800k+
Customers
Retail bank
Portfolio
Smartphone displaying an orange banking app with carbon calculation

Mashreq is a leading financial institution in the MENA region whose mandate is to help their customers "Rise Every Day." This also recognizes the role they must play in facilitating the transition to a low carbon society.

Mashreq's collaboration with ecolytiq to develop a climate banking platform is part of their "Climb2Change" ESG initiative, cementing their position as a sustainability trailblazer in MENA, especially in lead up to COP28.

A headshot of a man

A step in the right direction

“Introducing features that increase visibility over carbon emissions information for our clients is a step in the right direction that increases climate awareness and aligns with our ambitions to accelerate positive environmental impact, underscoring Mashreq’s unwavering commitment to driving sustainability and cementing our position as a sustainability trailblazer in MENA.”

Fernando Morillo

Group Head of Retail Banking, Mashreq

The challenge

Our challenge was to launch the first climate banking solution in the MENA region, to enable Mashreq customers to see the impact of their daily expenditures and facilitate them with engaging insights on how to lead a more sustainable lifestyle.

In order to realize the vision of being the first solution of its kind in the region, our goal was to launch the implementation in record time before COP28.

“As a bank, we believe we can make the biggest difference through our ability to direct capital flows and provide our clients with solutions that go beyond the realm of financing,” says Fernando Morillo, Group Head of Retail Banking, Mashreq.

“To this end, we recognise the role we must play in facilitating the transition to a low carbon society and we are committed to opening up new opportunities for our clients to access solutions that support them on their own transition journeys.”

The solution with ecolytiq

Mashreq banking app carbon calculator footprint dashboard

ecolytiq, in partnership with Visa, enabled Mashreq to be the first bank in the MENA region to offer carbon emission insights to their customers.

Mashreq banking app showing transport footprint

Mashreq customers see carbon emissions calculations seamlessly embedded next to their transactions, giving more transparency on their spending.

Mashreq banking app showing a single transaction footprint

In addition to a carbon emissions calculation, Mashreq customers receive contextual and actionable tips on how they can make more environmentally conscious choices.

Mashrq banking app showing refinements

Customers also have the option to give more detail into their transaction, so that the carbon calculations they receive are even more accurate.

Key results

First icon

#1

First climate banking platform in both the UAE and the MENA region as a whole.

13%

Reduction in monthly CO2e emissions after 5 months

28%

Increase in card usage observed with engaged users

Global media icon

6M+

Media reach that includes The Banker, FinTech Times, and The Paypers.

Inspiring dialogue on sustainability in the UAE with Mashreq and ecolytiq

ecolytiq x Mashreq COP28
ecolytiq x Mashreq COP28
People sitting in a conference room during a roundtable in Dubai
Man talking in a conference room during a roundtable in Dubai
Man talking in a conference room during a roundtable in Dubai
Two ecolytiq employeesstanding in front of the COP28 venue

Learn more about how ecolytiq can drive ESG and business objectives in banking